About
Rapchat is an incredibly simple mobile video and music studio creation application, with over 10 million users on iOS, Android and Web.
Role
UI/UX Designer
Timeline
~4 weeks
Date Completed
June, 2019
Platforms
iOS & Android
Category
Music
Project Summary
Rapchat was experiencing a steady decline in content creation and engagement across their app. As a response they wanted to implement innovative features to elevate content creation and consumption to attract and engage young, creative music enthusiasts.
Success Criteria
Increase content engagement by 10%.
Increase content creation by 10%.
Increase artist discoverability by 15%.
Market Analysis
Instead of designing from scratch (due to time constraints), we looked to competitor products to gather answers to certain behavioral or preference questions. We were able to use existing design and learn from it.
Key Findings
Video content.
Visual & categorized discover page.
Ability to add fx to post-video production in studio (filters, stickers, text, etc…).
Brainstorm Solutions
Working sessions with the CEO, head of product and lead engineer yielded answers on how we would prioritize and what we would build while balancing business wants, user needs and technical viability.
Conclusions
New content creation tool: Three options to create a track - video, beat, and audio.
Improved discover page: easily find or discover new artists.
Enhanced social feed: addition of full-screen video.
Interactive Prototypes
Interactive prototypes were crafted and leveraged during usability tests to discover pain points. First-time users that get frustrated makes for an impactful negative user experience which leads to a decrease in user retention.
User Feedback
We asked specific questions and assigned tasks to interviewees regarding the new Rapchat video concept. The goals were to find usability issues and receive user feedback. We performed observational interviews at The Ohio State University, and questionnaires over a community Rapchat Slack channel.
Launch and Learn
After introducing video within our app - Rapchats created and Rapchats played had a noticeable increase. This also allowed Rapchat the flexibility to work with new partners and artists due to the introduction of a new medium. The new studio has given more power to the creators as the variety of content created has increased. We are continuing to smooth out pain points, and increase usability both on content creation and consumption.
Studio
End of Case Study
More Rapchat Projects
Discover Page
Challenge: Show listener love and increase rap plays.
Information Architecture
Web Sharing Page
Marketing Graphics
Let’s Connect
About
Rapchat is an incredibly simple mobile video and music studio creation application, with over 10 million users on iOS, Android and Web.
Role
UI/UX Designer
Timeline
~4 weeks
Date Completed
June, 2019
Platforms
iOS & Android
Category
Music
Project Summary
Rapchat was experiencing a steady decline in content creation and engagement across their app. As a response they wanted to implement innovative features to elevate content creation and consumption to attract and engage young, creative music enthusiasts.
Success Criteria
Increase content engagement by 10%.
Increase content creation by 10%.
Increase artist discoverability by 15%.
Market Analysis
Instead of designing from scratch (due to time constraints), we looked to competitor products to gather answers to certain behavioral or preference questions. We were able to use existing design and learn from it.
Key Findings
Video content.
Visual & categorized discover page.
Ability to add fx to post-video production in studio (filters, stickers, text, etc…).
Brainstorm Solutions
Working sessions with the CEO, head of product and lead engineer yielded answers on how we would prioritize and what we would build while balancing business wants, user needs and technical viability.
Conclusions
New content creation tool: Three options to create a track - video, beat, and audio.
Improved discover page: easily find or discover new artists.
Enhanced social feed: addition of full-screen video.
Interactive Prototypes
Interactive prototypes were crafted and leveraged during usability tests to discover pain points. First-time users that get frustrated makes for an impactful negative user experience which leads to a decrease in user retention.
User Feedback
We asked specific questions and assigned tasks to interviewees regarding the new Rapchat video concept. The goals were to find usability issues and receive user feedback. We performed observational interviews at The Ohio State University, and questionnaires over a community Rapchat Slack channel.
Launch and Learn
After introducing video within our app - Rapchats created and Rapchats played had a noticeable increase. This also allowed Rapchat the flexibility to work with new partners and artists due to the introduction of a new medium. The new studio has given more power to the creators as the variety of content created has increased. We are continuing to smooth out pain points, and increase usability both on content creation and consumption.
Studio
End of Case Study
More Rapchat Projects
Discover Page
Challenge: Show listener love and increase rap plays.
Information Architecture
Web Sharing Page
Marketing Graphics
Let’s Connect
About
Rapchat is an incredibly simple mobile video and music studio creation application, with over 10 million users on iOS, Android and Web.
Role
UI/UX Designer
Timeline
~4 weeks
Date Completed
June, 2019
Platforms
iOS & Android
Category
Music
Project Summary
Rapchat was experiencing a steady decline in content creation and engagement across their app. As a response they wanted to implement innovative features to elevate content creation and consumption to attract and engage young, creative music enthusiasts.
Success Criteria
Increase content engagement by 10%.
Increase content creation by 10%.
Increase artist discoverability by 15%.
Market Analysis
Instead of designing from scratch (due to time constraints), we looked to competitor products to gather answers to certain behavioral or preference questions. We were able to use existing design and learn from it.
Key Findings
Video content.
Visual & categorized discover page.
Ability to add fx to post-video production in studio (filters, stickers, text, etc…).
Brainstorm Solutions
Working sessions with the CEO, head of product and lead engineer yielded answers on how we would prioritize and what we would build while balancing business wants, user needs and technical viability.
Conclusions
New content creation tool: Three options to create a track - video, beat, and audio.
Improved discover page: easily find or discover new artists.
Enhanced social feed: addition of full-screen video.
Interactive Prototypes
Interactive prototypes were crafted and leveraged during usability tests to discover pain points. First-time users that get frustrated makes for an impactful negative user experience which leads to a decrease in user retention.
User Feedback
We asked specific questions and assigned tasks to interviewees regarding the new Rapchat video concept. The goals were to find usability issues and receive user feedback. We performed observational interviews at The Ohio State University, and questionnaires over a community Rapchat Slack channel.
Launch and Learn
After introducing video within our app - Rapchats created and Rapchats played had a noticeable increase. This also allowed Rapchat the flexibility to work with new partners and artists due to the introduction of a new medium. The new studio has given more power to the creators as the variety of content created has increased. We are continuing to smooth out pain points, and increase usability both on content creation and consumption.
Studio
End of Case Study
More Rapchat Projects
Discover Page
Challenge: Show listener love and increase rap plays.
Information Architecture
Web Sharing Page
Marketing Graphics
Let’s Connect
About
Rapchat is an incredibly simple mobile video and music studio creation application, with over 10 million users on iOS, Android and Web.
Role
UI/UX Designer
Timeline
~4 weeks
Date Completed
June, 2019
Platforms
iOS & Android
Category
Music
Project Summary
Rapchat was experiencing a steady decline in content creation and engagement across their app. As a response they wanted to implement innovative features to elevate content creation and consumption to attract and engage young, creative music enthusiasts.
Success Criteria
Increase content engagement by 10%.
Increase content creation by 10%.
Increase artist discoverability by 15%.
Market Analysis
Instead of designing from scratch (due to time constraints), we looked to competitor products to gather answers to certain behavioral or preference questions. We were able to use existing design and learn from it.
Key Findings
Video content.
Visual & categorized discover page.
Ability to add fx to post-video production in studio (filters, stickers, text, etc…).
Brainstorm Solutions
Working sessions with the CEO, head of product and lead engineer yielded answers on how we would prioritize and what we would build while balancing business wants, user needs and technical viability.
Conclusions
New content creation tool: Three options to create a track - video, beat, and audio.
Improved discover page: easily find or discover new artists.
Enhanced social feed: addition of full-screen video.
Interactive Prototypes
Interactive prototypes were crafted and leveraged during usability tests to discover pain points. First-time users that get frustrated makes for an impactful negative user experience which leads to a decrease in user retention.
User Feedback
We asked specific questions and assigned tasks to interviewees regarding the new Rapchat video concept. The goals were to find usability issues and receive user feedback. We performed observational interviews at The Ohio State University, and questionnaires over a community Rapchat Slack channel.
Launch and Learn
After introducing video within our app - Rapchats created and Rapchats played had a noticeable increase. This also allowed Rapchat the flexibility to work with new partners and artists due to the introduction of a new medium. The new studio has given more power to the creators as the variety of content created has increased. We are continuing to smooth out pain points, and increase usability both on content creation and consumption.
Studio
End of Case Study
More Rapchat Projects
Discover Page
Challenge: Show listener love and increase rap plays.
Information Architecture
Web Sharing Page
Marketing Graphics
Let’s Connect
